{"id":55,"date":"2013-10-21T13:27:47","date_gmt":"2013-10-21T13:27:47","guid":{"rendered":"http:\/\/juancarloscampos.net\/?p=55"},"modified":"2014-05-21T10:49:50","modified_gmt":"2014-05-21T10:49:50","slug":"coca-cola-o-la-personalizacion-del-marketing","status":"publish","type":"post","link":"http:\/\/juancarloscampos.net\/?p=55","title":{"rendered":"Coca Cola personaliza la experiencia"},"content":{"rendered":"<p><script type=\"text\/javascript\">\/\/ <![CDATA[\n(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){   (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),   m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)   })(window,document,'script','\/\/www.google-analytics.com\/analytics.js','ga');   ga('create', 'UA-45189309-1', 'juancarloscampos.net');   ga('send', 'pageview');\n\/\/ ]]><\/script><\/p>\n<p style=\"font-family: 'Trebuchet MS', Arial, Helvetica, sans-serif; font-size: 14px; text-align: justify;\">La \u00faltima campa\u00f1a de Coca Cola destaca por el intento de <strong>PERSONALIZAR<\/strong> la marca. En todos sus envases aparecen nombres propios: Javier, Alba, Marta, Maria, Ana , etc.<br \/>\nEs la evoluci\u00f3n del Marketing de masas a un Marketing m\u00e1s personal. Es un marketing en<strong> REDES SOCIALES<\/strong>, basado en la relaci\u00f3n : #COMPARTECOCACOLACON<br \/>\nLa campa\u00f1a incluye la personalizaci\u00f3n del envase: Si tu nombre no est\u00e1 en nuestro envases p\u00eddelo aqu\u00ed: <a href=\"http:\/\/compartecocacolacon.cocacola.es\/mi_nombre\" target=\"_blanck\">http:\/\/compartecocacolacon.cocacola.es\/mi_nombre<\/a>.<br \/>\nEn los centros comerciales tambi\u00e9n han realizado la campa\u00f1a poniendo tu foto en los envases.<br \/>\nEjemplo de la fusi\u00f3n de la <strong>IDENTIDAD<\/strong> de la Marca con la Identidad del Cliente. Una autentica <strong>EXPERIENCIA <\/strong>de la chispa de la vida: real y digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La \u00faltima campa\u00f1a de Coca Cola destaca por el intento de PERSONALIZAR la marca. En todos sus envases aparecen nombres propios: Javier, Alba, Marta, Maria, Ana , etc. Es la evoluci\u00f3n del Marketing de masas a un Marketing m\u00e1s personal. &hellip; <a href=\"http:\/\/juancarloscampos.net\/?p=55\">Continuar<\/a><\/p>\n","protected":false},"author":1,"featured_media":56,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"_links":{"self":[{"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=\/wp\/v2\/posts\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55"}],"version-history":[{"count":9,"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=\/wp\/v2\/posts\/55\/revisions"}],"predecessor-version":[{"id":577,"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=\/wp\/v2\/posts\/55\/revisions\/577"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=\/wp\/v2\/media\/56"}],"wp:attachment":[{"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}