{"id":300,"date":"2013-11-25T20:01:08","date_gmt":"2013-11-25T20:01:08","guid":{"rendered":"http:\/\/juancarloscampos.net\/?p=300"},"modified":"2014-05-21T10:08:47","modified_gmt":"2014-05-21T10:08:47","slug":"como-montar-tu-tienda-online-en-4-pasos","status":"publish","type":"post","link":"http:\/\/juancarloscampos.net\/?p=300","title":{"rendered":"COMO MONTAR T\u00da TIENDA ONLINE EN 4 PASOS"},"content":{"rendered":"<p><script type=\"text\/javascript\">\/\/ <![CDATA[\n(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){   (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),   m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)   })(window,document,'script','\/\/www.google-analytics.com\/analytics.js','ga');   ga('create', 'UA-45189309-1', 'juancarloscampos.net');   ga('send', 'pageview');\n\/\/ ]]><\/script><\/p>\n<p style=\"font-family: 'Trebuchet MS', Arial, Helvetica, sans-serif; font-size: 14px; text-align: justify;\">Cuando pensamos en crear una <strong>TIENDA ONLINE<\/strong> tendemos a seguir los pasos para crear una tienda f\u00edsica. Sin embargo las peculiaridades del nuevo negocio implican nuevos pasos en su creaci\u00f3n.<br \/>\nEn un primer momento tenemos que elegir al <strong>P\u00daBLICO<\/strong> que nos dirigimos. Tenemos que saber que modelo de negocio vamos a crear, <strong>B2B, B2C o B2B2C<\/strong>: Business to consumer, Business to business o Business to business to consumer.<br \/>\nEn segundo lugar seleccionaremos nuestro <strong>PRODUCTO<\/strong> o <strong>SERVICIO<\/strong> a vender. Que producto satisface las necesidades del consumidor, puede ap\u00f3rtale valor y nos pagar\u00e1 por ello.<br \/>\nEn tercer lugar vamos a dar forma a nuestra tienda. Estructuramos su <strong>CONTENIDO<\/strong> y definimos los servicios que vamos a realizar. Es fundamental en este paso describir las formas a trav\u00e9s de las cuales vamos a mantener el contacto con el cliente. Hay que elegir la plataforma que m\u00e1s se adapta a nuestro negocio, las m\u00e1s empleadas son <strong>PRESTASHOP<\/strong>, <strong>MAGENTO<\/strong> y <strong>OSCOMMERCE<\/strong>.<br \/>\nAl final tenemos que desarrollar nuestra estrategia de <strong>MARKETING ONLINE<\/strong>. Como herramienta de trabajo creamos el <strong>PLAN DE MARKETING ONLINE<\/strong>. Incorporamos la publicidad que vamos a realizar en nuestra tienda as\u00ed como nuestra estrategia en <strong>SOCIAL MEDIA<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando pensamos en crear una TIENDA ONLINE tendemos a seguir los pasos para crear una tienda f\u00edsica. Sin embargo las peculiaridades del nuevo negocio implican nuevos pasos en su creaci\u00f3n. En un primer momento tenemos que elegir al P\u00daBLICO que &hellip; <a href=\"http:\/\/juancarloscampos.net\/?p=300\">Continuar<\/a><\/p>\n","protected":false},"author":1,"featured_media":301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kt_blocks_editor_width":"","footnotes":""},"categories":[11,24,12,6,15,25,16,48,4,31,47,46,49,33,18,19,42],"tags":[],"class_list":["post-300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-electronico","category-crm","category-diseno","category-e-commerce","category-emarketing","category-erp","category-google","category-marca","category-marketing-digital","category-marketing-mobile","category-publicida-online","category-publicidad","category-responsabilidad-social-corporativa","category-scm","category-seo","category-tienda-online","category-you-tube"],"_links":{"self":[{"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=\/wp\/v2\/posts\/300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=300"}],"version-history":[{"count":2,"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=\/wp\/v2\/posts\/300\/revisions"}],"predecessor-version":[{"id":303,"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=\/wp\/v2\/posts\/300\/revisions\/303"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=\/wp\/v2\/media\/301"}],"wp:attachment":[{"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=300"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/juancarloscampos.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}